Iowa State junior interior design students worked with 14 local retailers in Storm Lake to propose design recommendations for the local retail stores. To address the local diversity in retail offerings half of the participating retail locations included Latino stores.
Students first visited their Storm Lake retail location in August to conduct a site visit. The two student design teams met with the store owners to learn more about the store, their customers, the merchandise, and any needs the store owner would like to address. During this first site visit students documented the current store design through sketching and photography.
Students then went to work in Ames to customize design recommendations based on their findings during the site visit. The students addressed seven specific categories of retail design including: storefronts and entrances; planning and circulation; merchandising; materials and finishes; lighting; graphics; and behind the scenes. Students returned to Storm Lake last week to present their recommendations to their retail partners during an open presentation event.