The Real Golden Age

July 10th, 2014

If you’ve been around Extension and Outreach for any amount of time, you’ve likely heard someone refer to the past as if it were the “Golden Age of Extension.”   I know ever since I was a 4-H Educator in Benton and Tama counties, I’ve had this impression that once upon a time extension was characterized by peace, harmony, stability, and prosperity. During that time, we assume working in extension was easy and wonderful, with plenty of resources, and the unflagging appreciation of the public. But when was that, exactly? Was it a hundred years ago as extension began? When early extension pioneers made their rounds by horse and buggy with little value placed on a university which few citizens understood? Given the struggles those educators had just communicating, not to mention encouraging adoption of research-based techniques – I wonder. Maybe it was in the 1930s — the era of the Dust Bowl and the Great Depression? Maybe not. How about the 1940s and 1950s — after all, isn’t that when Norman Rockwell painted that iconic painting of the County Agent? Oh, wait — with the recovery following World War II? Hmmmm.

I do believe there is a golden age of Extension — it is before us, right now. At no other time have we had the resources and technology at our disposal, the ease of communication and networking, or the recognition of the importance of access to the educational resources of our university.

Think about it: Our faculty and staff are about 1,000 strong, working with families and youth, farmers and agribusiness professionals, and businesses and communities all across the state. Each year nearly 1 million people directly benefit from our educational programs. We’re communicating with each other, our partners, and our clients face-to-face, as well as using computers, iPads, and smart phones. We can videoconference, teleconference, or still meet for coffee at the Ivy Bake Shoppe. Last year Iowans connected virtually with us through more than 1.5 million website visits and downloads of educational materials and courses. Can you imagine how our early educators would marvel at our technology and envy the resources we have in our program portfolio?

We must continue to build on this work, to widen the circle of our reach throughout the state, to live up to the legacy and the dreams of those extension educators who preceded us. Every dollar that Iowans invest in Extension and Outreach pays back dividends — when entrepreneurs start businesses, families make healthy choices, youth become leaders for the future, and communities become better places to live. We are lucky enough to be stewards of Iowa State University Extension and Outreach when a golden age is upon us. See you there.

– Cathann

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The Secret Sauce

June 26th, 2014

Kelsy Reynaga is a junior at Iowa State, recently selected to be a national Project YES! (Youth Extension Service) Intern, a program I helped start at the Department of Defense. While I’m proud of being there at its beginning, I’m even prouder that the talented educators I turned it over to have created an educational experience that greatly benefits the interns, the military families, and extension. Kelsy wrote me recently about starting this new internship and had a number of tough questions she wanted to ask, most without easy answers. Since Kelsy will likely expect some wisdom when we meet, I’ve spent a fair amount of time reflecting on her questions.

What drives me? As I begin my fourth year as vice president for Extension and Outreach at Iowa State University, I find our work of creating access to education to be incredibly meaningful. I feel an obligation to extension’s early educational pioneers to rise to their level and create educational opportunities and solutions for the future. I am regularly delighted by the dedication, creativity, and talent of the people I get to work with, and I want to leave things better than I found them.

Is this the path I envisioned for my future? Um. No. I’m not good enough at predicting the future, or understanding what opportunities might come up. Instead, I’ve learned to be ready and open and willing to leap.

So, is it possible to accomplish everything you want to do? Not alone. Not in a direct line. Not in the way you thought it would happen. Not as quickly as you might hope. Accomplishing things really depends on understanding the fundamental conditions that support accomplishment.  At the most basic level, there are only a few things one needs for accomplishment to thrive: Vision. Resources. An action plan. But the real secret sauce to getting things done is nurturing talented colleagues, making it easier for them to do their work, and recognizing and rewarding their efforts. In other words, our ability to strengthen Extension and Outreach lies in improving the conditions that shape our organizational culture.

As I thought about what to say to Kelsy, I realized I don’t really think so much about “accomplishing stuff” anymore — instead, I think about trying to create the conditions for good things to happen. See you there.

– Cathann

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Coping with Water

June 19th, 2014

Most of us don’t like change – it takes us away from the familiar, makes us learn something new, makes us think.  I did a quick search, and there are countless books, blogs, websites and magazines with strategies and methods for coping with change, both personally and professionally, at home and in the workplace. We tend to think it’s a new thing — perhaps change came along with the Internet because surely before then, not much changed, right?

Extension was created on the concept of change. Those early educators and researchers weren’t teaching citizens about practices everyone already knew or were comfortable with, but new ideas, different techniques, and innovative practices. Change is kind of our thing. Our early Extension professionals even understood how uncomfortable we adults can get with change, leading to the creation of 4-H, because, well … youth are apparently a bit more willing to be early adopters.  I think telling an Extension professional that they need to “cope” with change is like telling a fish to cope with water.

We make change into something that must be dealt with and adjusted to. And maybe that’s our problem. We give change a life of its own. We say change is hard and responding to change takes time and effort. But really, change simply “is” and we can’t really keep it from happening.

We will change now and then, as we deliver our fundamental programs, address signature issues, take on emerging program opportunities, and transition programs that can be spun off to a partner, sustained locally, or are no longer needed. We will change as we shape our organizational culture and move forward on our action steps from annual conference. But ISU Extension and Outreach always will put the land-grant resources to work, applying university research and evidence-based practices across the state. There are things that make it easier to rise to the example of our early Extension professionals, such as understanding that big picture of our work, having anchors such as our values, which provide stability, keeping our expectations realistic, and relying on each other.  See you there.

– Cathann

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Own It. Solve It. Do It.

June 12th, 2014

This week we released the follow-up report from our annual conference. Our four-page report summarizes themes that emerged from our discussions. Overall, we issued a call for more fully uniting campus and county. The report also provides three action steps based on the data gathered from our discussions and post-conference evaluations: addressing Iowa’s changing demographics, adapting to our new reality, and continuing to invest in professional development. Embedded in these action steps is a recognition that we need to get moving and make some changes.  Like now.  Even when it’s uncomfortable.  Especially when it’s uncomfortable! Roosevelt Thomas said it best, “Get comfortable with being uncomfortable.”  We’re not alone.  I just came from a strategic planning session for National 4-H Council and we found ourselves asking, “Does Extension want to grow?”  If the answer is yes, it means we are going to have to do some things differently. Extension across the nation is grappling with these issues and we can join the dialogue (see Extension is Broken or go to Twitter and search #FixExt).

Each of us has a role in carrying out these action steps. How will you use technology more effectively?  Who will you interact with to develop new relationships?  How will you adapt to new audiences?  What can each person in Extension and Outreach do to build a better culture for our organization?  Own it. Solve it. Do it. See you there.

– Cathann

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Report Card Time

June 5th, 2014

Cathann and friends at ISU graduationSelfie taken at ISU Spring Commencement – President of the Senior Class Ben Zelle, Associate VP for Student Affairs Martino Harmon, Provost Jonathan Wickert, Dean of the Graduate College David Holger, Senior VP for Student Affairs Tom Hill, VPEO Cathann Kress, and Dean of Students Pamela Anthony.

I always enjoy graduation season. As usual, Iowa State’s commencement was a fine occasion of pomp and circumstance, as well as tweets and selfies and unfettered happiness as our students became graduates and alumni of our land-grant university. Hilton Coliseum was filled with young people in their caps and gowns, triumphantly walking across the stage and out into the world. (There were a few not-so-young people there, too, as this selfie attests.) Similar scenes have been playing out in high school auditoriums and gymnasiums throughout the state in recent weeks, with so many of our young people moving on to the next stage of their lives. But even the younger students, who may have a long way to go before their graduations, are filled with anticipation at this time of year as they await their report cards.

Report card time, for many of us, was a time of wonder, as in, I wonder what grade I’ll get in math class. Did that last English paper make the difference? Was that chemistry final good enough to land a passing grade for the semester?

We’ve all had our performance reviews so we know how well we did individually this past year. But how did we do as a group? What does Extension and Outreach’s report card look like? Let’s take a look at some of the things we said we’d do.

  • Update and finalize the ISU Extension and Outreach Strategic Plan: Done
  • Streamline ISU Extension and Outreach Administration into functional units responsible for key actions: Done
  • Develop and support systems to improve internal communications, coordination, and collaboration: Underway
  • Complete our business plan: Underway
  • Invest in meaningful partnerships: Underway
  • Refine a system to collectively identify emerging and current needs: Done, and sharing
  • Develop and support a structure to sustain professional development: Launching

We set these goals at our leadership summit, and we’ve made substantial progress in the last two and a half years. Yes, there’s more we can do. That’s why we began examining our organizational culture during our 2014 annual conference, so we can better align our behaviors with our values and vision. The conference report, with action steps based on our facilitated discussions and our post-conference evaluations, will be released next week.

We are a learning organization, with shared values and a collective history of making a difference for Iowans. Together we try new ideas and approaches, we get our report card, and we learn from our experiences. See you there.

– Cathann

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Let Freedom Rock

May 22nd, 2014

freedom-rockLast week I had the opportunity to visit southwest Iowa, specifically, our ISU Extension and Outreach Region 18. My trip included tours of Owner Revolution Inc. (a plastics manufacturing company that works with our partner CIRAS), a wind turbine, and the Warren Cultural Center and Adair County Extension office. I also had a great conversation with ISU Extension and Outreach staff about our organizational culture, outcomes from our recent annual conference, and where we’re headed as an organization.

I always appreciate the opportunity to stay in touch with our partners and the work our staff, faculty, and specialists do throughout the state. But this visit also was inspiring, because along the way I met an individual who in his own way is making a difference for Iowans. Ray “Bubba” Sorensen II painted Iowa’s original Freedom Rock, a 12-foot-tall boulder located along Iowa Highway 25 about a mile south of exit 86 on Interstate 80. He repaints it every year, just in time for Memorial Day. It’s his way of thanking U.S. veterans and their families for their service and sacrifice for our nation. He doesn’t get paid and he doesn’t receive a commission to do it. He just does it, with his own funds, donations, and sales of Freedom Rock merchandise. Last year he began The Freedom Rock Tour, with the goal of painting a patriotic-themed rock in every Iowa county.

My family still calls it Decoration Day, but Memorial Day was intended to remember those who died in service to our country. I think of it as a day to reflect upon service, and Ray’s artwork provides a powerful visual of what service can entail. While I worked at the Pentagon, I attended national ceremonies at Arlington — a definite reminder of the service of so many. Next week many communities will be having parades, celebrations, or service events to commemorate the day. There are many kinds of service and at its best, it’s action necessary for communities to thrive and prosper.

Whether you celebrate with marching bands and 21-gun salutes, or let freedom “rock” in quiet contemplation by a painted stone, I encourage you to take some time to reflect on service and how critical it is for freedom. See you there.

– Cathann

P.S. Special thanks to Deena Wells, Adair County office assistant, for taking this photo.

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Sustaining the Future

May 16th, 2014

Coalitions, partnerships, and collaborations are built one relationship at a time. It may be relatively easy to bring a number of people and groups together around an issue. However, getting them to stay and work together is another matter — even though there is good evidence that people working together are better off and more successful than people working alone. They’ll have more ideas, develop more capacity to get things done, and feed off one another’s energy to keep the effort moving. If it’s possible, concerted action is almost always more effective in the long run than one person or organization going it alone.

To that end, we have started our Partnership Perspectives meetings around the state to bring together small groups of key partners to learn more about our positioning and collaboration with programs. Invitees include mayors, city council members, community college presidents, AEA directors, hospital foundation directors, Farm Bureau regional directors, chamber of commerce directors, extension council members, and other leaders. We are discussing their past involvement with ISU Extension and Outreach, as well as gathering their ideas on future opportunities to partner and further mutual goals.

The case for partnership in community-based education is compelling. The challenges facing communities across Iowa are such that solutions must be found and scaled up. Many of us must respond to increasingly complex challenges, usually with restricted budgets, so finding ways we can maximize impacts by leveraging the extraordinary problem-solving abilities of partners, and the reach and the complementary resources partnership can bring, is critical.

It’s worth noting that partnerships don’t just happen. Clear management allows partnerships to flourish and partners can focus on programs rather than the details and processes. We also should ask ourselves how well our organizational culture supports our ability to sustain effective partnerships. According to Katie Fry Hester, a senior associate with The Partnering Initiative:

Organizations that have historically operated using transactional relationships find it hard to relinquish control and are resistant to change; especially without the stimulus of a high profile success or failure. For others, while ‘humility isn’t the natural currency of most big organizations, there is a genuine recognition that the organization can’t go it alone.’ The research identified a number of key elements conducive to an effective partnering culture — humility, equity, transparency and adaptability.

It’s our relationships – among our staff and with our clients and partners – that make what we do worthwhile. Your efforts – small and large – touch and help many people. Staying focused on what sustains partnerships also sustains our communities, our organization, and our shared future. See you there.

– Cathann

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Rising to the Challenge

May 8th, 2014

Recently Secretary of Agriculture Tom Vilsack talked about the work of Cooperative Extension:

“As a mayor of a small town, a small-town lawyer, a former Governor of Iowa, and now as Secretary of Agriculture, I’ve seen firsthand how Extension benefits Americans each and every day. Extension has improved the lives of millions of consumers and families through things like nutrition education, food safety training, and youth leadership development through the 4-H program. Extension also has contributed to the success of countless farms, ranches, and rural businesses through everything from integrated pest management training on farms, to business planning and risk management tips for entrepreneurs. … In the coming years, we’ll be challenged to find new and improved ways to feed, clothe, and shelter the growing world population. I’m confident that the Extension System will rise to the challenge of bringing these advancements to those who need them most, to support agriculture in the 21st century and beyond.”

Watch the video at http://youtu.be/w_M9THJQeNk.

I thought about Secretary Vilsack’s encouraging words often this week, as I participated in the national convocation for the Cooperative Extension centennial May 7-8 in Washington, D.C. I also thought about our own Iowa Senate, which unanimously passed a bipartisan resolution that celebrate the 100th anniversary of the Smith-Lever Act and showed the senators’ support for our work. We even recited the 4-H Pledge together.

See http://www.extension.iastate.edu/content/celebrating-cooperative-extension.

We were first in the nation to begin this great work, partnering with citizens to take our university research to the people. We’re honored to serve in a state that believes that education and partnership are how you solve today’s problems and prepare for the future. We’re excited about being part of a nationwide system that is ready, willing, and able to extend knowledge and change lives, provide leadership for the next generation, and rise to the challenge of the next century. See you there.

–Cathann

On Our Watch

May 1st, 2014

I have a terrific job. Not only do I represent ISU Extension and Outreach and all of our dedicated workforce, but as a person with an unquenchable sense of curiosity, I find myself in all kinds of situations and environments, from driving a half-million-dollar combine last fall (which blew me away with its technology) to observing cutting edge research that I can barely wrap my head around most of the time. I highly value these opportunities to learn about the latest discoveries and to apply that learning in ways that enhance our communities.

Recently I was talking about organizational culture with some industry partners and one of them handed me a little card. It unfolded into a slightly larger document entitled, “The Courage to Care.”

“I have the courage to care. Worn with a lion’s pride, it means those I work with will have my back, and I will have theirs. I pledge to shield myself and my team from harm. I will take action to keep them safe, by fixing an unsafe situation, addressing an unsafe behavior, or stopping the line. In turn, I will have the courage to accept the same actions from my coworkers, who care enough to correct my path. We wear this badge out of respect for each other and those who have gone before us. On my watch, we will all go home safe to our families every day.”

This pledge comes from Union Pacific. The company wanted to develop a culture of safety, a culture in which their people would have the opportunity to recognize that they were part of a team, all looking out for each other.

Creeds summarize core beliefs that drive thoughts and behaviors and define culture. Many groups use them to repeat their most highly cherished values. When I worked at the Pentagon, we recited our creed before meetings. We were a team serving the people of the United States of America and living the values of mission first, never quitting, never leaving a comrade, being a guardian of the American way of life, and defenders of the Constitution. That’s heady stuff, but creeds usually are.  They call us to our most cherished values, to our greatest ideals, to our better selves.

This spring we closed our annual conference by reciting our Extension Professional’s Creed. Our creed helps us frame the beliefs of our profession and the unique work of Extension. How do we implement these beliefs in our daily work? How do we challenge ourselves to keep changing to best represent our ideals?  Because yes, to live up to our creed, ongoing change is required. If our creed doesn’t guide our work — what does? What will we ensure for our colleagues, our institution, and our citizens on our watch? See you there.

– Cathann

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Carrying the Best Parts Forward

April 25th, 2014

Becky BrayThis week’s message is from guest contributor Becky Bray, Scott County Extension Director.

Some people are still feeling the effects of the changes, uncertainty, and stress of the 2009 reorganization. Although we have moved on in many ways, there is still some feeling that the “old” Extension is gone and we don’t know what the new Extension really is. I’ve felt, and noticed in others, some negative feelings at times and it hasn’t set well with me. This is an organization that has been important — at times even crucial — in the lives of our clientele, and we want to continue to serve. How do we best do that with volunteers and staff who still feel unsettled and uncertain?

In my search for ideas, I found appreciative inquiry, which notes that all organizations have some good things going on and that we should focus on those good things. Rather than look for problems (and, therefore, find them), appreciative inquiry encourages organizations to find what they’ve done well and figure out how and why those things have been successful.

It occurs to me that in Extension and Outreach, we have written “success stories” for years. We have been told that they are used for communicating with legislators and stakeholders about our good work so they will continue to support our efforts. If we follow the ideas in appreciate inquiry, we would write those stories and share them with each other. We would learn what works and what we should feel good about in order to do even better.

Two of the assumptions made in appreciative inquiry resonate strongly with me: People have more confidence and comfort to journey to the future (the unknown) when they carry forward parts of the past (the known). And, if we carry parts of the past forward, it should be what is best about the past.

Moving past the 2009 reorganization was part of the discussions at our annual conference in March. People acknowledged some lingering negativity, but also expressed the need to get past those feelings to create a more positive organizational culture moving forward. Becky makes a strong case for this approach – appreciating what we’ve done well and understanding the reasons for our success. We also recognize there is much for us to be positive about, we are carrying the best parts forward.  See you there.

– Cathann

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