This week, I had an interesting conversation with my children about a cup of coffee. We had agreed to meet for coffee and then had quite a discussion about where we wanted to go. Each of us suggested several places, and as we argued their merits, I realized something bigger was afoot and relevant to those of us in Extension and Outreach.
My middle son – ever the practical one – was all about who had the most reasonable price with minimum fuss. My older son cited his choice for its convenience, ample parking, and short lines. My daughter’s choice, however, at first was met with derision. She suggested her choice because she “felt comfortable” sitting there. “It’s about coffee,” son 2 retorted, and as she dug in, I realized that no, it wasn’t. As we all gathered at the coffee shop she had advocated, it was clear to me that some things become meaningful and create value in our lives beyond their utility or convenience. It’s worth the extra effort to seek them out, because of how we feel about them or what we believe about the experience.
Sometimes people just want a convenient cup of joe, but sometimes they want more. If we provide them with an exceptional experience, they’ll come back again and tell their friends. Our goal should be to create both meaning and value, as well as utility and convenience. See you there.
P.S. You can follow me on Twitter @cathannkress.