“Extension work is not intended primarily to make better crops and animals, but better men and women.” — M.C. Burritt, Director, Cornell University Extension, 1922
When I was with the Department of Defense, we continually were reminded that our job was to serve as “defenders of the Constitution.” That’s heady stuff but makes sense, since DOD’s mission is to deter war and to protect the security of our country. However, there’s more than one way to preserve democracy. In ISU Extension and Outreach we can serve in this role by cultivating informed and engaged citizens. I urge you to consider whether we’re taking full advantage of this opportunity.
Too often we tend to undersell ourselves. We say we’re just providing education or we’re merely a neutral source of information. But we are so much more. The only thing that separates us from a robust and dynamic future is our view of ourselves, our institution and its colleges, our participants, and our role in connecting them.
Remember our “Young Iowans Speak” forum in 2014? We wanted to engage the 18- to 35-year-olds we weren’t seeing in our programs, so we went to them. They said they wanted us to be their lifelong partner for retooling, reinvention, and reawakening. They believed that Iowa State should act as a resource to society and as a co-learner with citizens. They said ISU Extension and Outreach could help them find their “true north” as they seek personal and professional satisfaction and success for their communities. Sounds like they want us to help them become informed and engaged citizens.
That’s exactly what we’re doing when we focus on building the capacity of Iowans. We relentlessly pursue creating remarkable experiences and delivering value. We engage with Iowans in real time and work on issues they care about. We create better men and women for a strong Iowa. See you there.
P.S. You can follow me on Twitter @cathannkress.