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Posts Tagged ‘Extension’

Here’s to Bright Days

July 30th, 2015

Thanks to recent rainy mornings and later day sunshine, an old song lyric has been playing in my head (thank you, Johnny Nash): “I can see clearly now, the rain is gone. I can see all obstacles in my way. Gone are the dark clouds that had me blind. It’s gonna be a bright, bright sunshiny day.” (And yes, it’s at about this point in the song that my children start rolling their eyes.)

With summer two-thirds gone, field day season in full swing, Community Gardens popping, 4-H camps and activities in rain and mud, and several more county fairs and the Iowa State Fair still to go,  ISU Extension and Outreach is caught up in a whirlwind of activity across the state. In addition, we’re dealing with both the farm and the human side of avian influenza. And let’s not forget the emerald ash borer. The insect pest has been found in 26 counties and that number will increase. It all certainly can feel overwhelming, particularly when you throw in Iowa summer heat indices in the 100s, deluges of rain and mud, and trying to keep up with all that email back in the office.

I encourage you to give yourself a moment to step back and to see clearly what are (and what really aren’t) obstacles in your way. Because even with the rain, the heat, and musical earworms, ISU Extension and Outreach is still the #BestJobEver. Thank you for your long hours, hard work, patience, and unending dedication as you provide research-based education and continue this lifelong partnership with the people of Iowa. We have many bright days ahead. See you there.

— Cathann

P.S. You can follow me on Twitter @cathannkress.
Learn more about ISU Extension and Outreach at the 2015 Iowa State Fair.

Attitude, Partnerships , , ,

1,000 Strawberry Points

January 22nd, 2015

StrawberryPoint200Icons can be widely known symbols, like the little bird on my cell phone that helps me find my Twitter account. Other icons are objects of devotion, as evidenced by teenage girls swooning over the boy band One Direction. And there’s a wide range between these two extremes. In any case, icons offer insights into what we find important. They mean something to us.

If you’ve ever been to Strawberry Point, Iowa, you know there’s just something iconic about that great big strawberry that’s high in the sky above downtown. That giant berry represents a distinct identity and pride of place in a one-of-a-kind community. That’s why we used it in our 2014 annual report to help illustrate how many people ISU Extension and Outreach serves. Last year more than 1 million people directly benefited from our programs. That’s one thousand Strawberry Points.

There are other Iowa icons in our annual report as well – the High Trestle Trail, the American Gothic house, and “Main Street,” to name a few. They’re a shortcut to make our point: We are everywhere for Iowans. Iowa State educates more Iowa students than any other university, and ISU Extension and Outreach educates more Iowans. Having said that, it’s awfully hard to boil our work down to numbers or a brief report, because we all know that it’s more than numbers and more than Web clicks. It’s about children and their families, businesses and farmers, teachers, manufacturers, local leaders, caregivers, and legislators. The list goes on and on, because our work is about building capacity and mostly, it’s about people and our institution’s lifelong partnership with them. We know Iowa’s people and places, and we look forward to continuing to serve our fellow Iowans. See you there.

— Cathann

P.S. Review our 2014 annual report. You can follow me on Twitter @cathannkress.

Partnerships, Programs , ,

That Which Must Not Be Named

January 8th, 2015

Happy New Year!

There has been a lot of chatter in social media about the coming extinction of Cooperative Extension. (What a great opener to follow my new year wishes, huh?)  It’s not the result of people contemplating what lies ahead in a new year. It’s not because in 2014 we celebrated the 100th anniversary of the Smith-Lever Act. This kind of talk tends to come up now and again as people come to grips with change. How much longer will people seek out extension when they can be online 24/7? How will we meet the challenges of the future?  What will we need to do differently?  I’m glad to see this being discussed.

One of the people taking about it is Jim Langcuster (the “ExtensionGuy” on Twitter), a retired news and public affairs specialist with the Alabama Cooperative Extension System. He compares extension to a dinosaur and says that to avoid extinction, extension must become a “bona fide digital delivery system” with extension educators as technical professionals. (Read his blog post.)

We’d be fools not to pay attention to this challenge. However, I don’t think extension is facing a precipice where we must go completely digital or go home. True, people want easier access to information – and the research in library science points that out more and more. But they also want an “experience,” which is hard to have with only a digital presence. We need to enhance our digital access while focusing the experience of extension for our constituents. A great example of that was a recent Farm Bill meeting I attended in Blairstown. Ryan Drollette did a great job of combining a face-to-face experience, which allowed him to tailor the pace and content, with the online resources including our Ag Decision Maker.

We need to talk about these challenges and how we do our work. If for no other reason than it’s good to do what my kids and friends call “naming our Voldemorts.” In the Harry Potter movies, the bad guy gains power through fear, even the fear of saying his name. We all have Voldemorts, fears we are too nervous to even name, and these fears prevent us from really exploring how we more fully address and resolve them. However, we diminish their fear-inducing power when we can name them. Let’s name this Voldemort and accept the challenges that change brings by focusing on how we provide access to education and develop meaningful lifelong partnerships to create significant impact for Iowans. See you there.

— Cathann

P.S. You can follow me on Twitter @cathannkress.

Attitude, change , ,

Uncharted Territory

October 23rd, 2014

If you’ve ever watched Star Trek in any of its television or movie versions, then you know the captain and crew had one key mission: to boldly go where no one had gone before. That also holds true for Extension and Outreach. We are bound by our charter to explore what’s out there – to engage and discover – without knowing if we have the research, ideas, answers, or resources to fully address a particular need or issue. This has always been the case with Extension and Outreach. But now, for some reason, we think there should be a blueprint for the future, and if we just crunched the data, got the grant, or hired the right team, everything would go smoothly. However, we can’t control the experience of Extension and Outreach any more than we can control the experience of democracy. It’s full of interruptions, distractions, red herrings, serendipity, and glorious messiness.

The essence of Extension and Outreach is that it’s challenging. Sometimes it’s effective with a lot of participation from our clients and partners, and sometimes not as much as we had hoped. Trying to tie up the loose ends or clinging to what worked well in the past would surely kill Extension and Outreach, because those types of approaches reject the basic experience of extension work, which exists in the ongoing interaction of data, ideas, and people.

What I would offer is to embrace the experience. Thinking we can find the one solution for the future or that we can maintain exactly as we were in the past is futile. Just as our early educational pioneers did more than 100 years ago, we must step into the uncharted territory and accept the tension of creating as we go, co-creating with others, even those whose voices make us uncomfortable or rankle us. If we accept the continually changing, impermanent, dynamic nature of Extension and Outreach, we increase our capacity to be effective, to evolve, to develop opportunities, and to fully express the vision and mission first articulated by our pioneers.  Go boldly. See you there.

— Cathann

Leadership, Mission, vision , , ,

Let’s Celebrate

September 26th, 2014

Sometimes, it’s time to assess the situation and plan. Sometimes, it’s time to dig deeper and try harder. This past week, however, it was time to celebrate. I had the privilege of representing all of us in Extension and Outreach as we celebrated the achievements of some dedicated people at the University Awards Ceremony.  These awards recognize excellence, but more importantly, they also celebrate the role Extension faculty and staff play in engaging the resources of our institution with our citizens.

Angela Rieck-Hinz, as an Extension Program Specialist for Agriculture and Natural Resources, has coordinated statewide training programs for over 3,000 manure applicators. Her leadership style fosters teamwork and collaboration on environmental stewardship programming across all levels within Extension, and soil health and water quality stakeholders. (Angela now serves as an Extension and Outreach field agronomist.)

Daniel Loy, Professor of Animal Science and Director of the Iowa Beef Center, was recognized for pioneering the use of microcomputers in data management for cattle feeding operations. He was also instrumental in the transition by beef producers to cattle diets that include corn co-products.

Darin Madson, Assistant Professor of Veterinary Diagnostic and Production Animal Medicine, is internationally renowned for his diagnostic medicine skills and outreach efforts. The discoveries made in his research have had a major impact on developing new approaches for assurance of the health and well-being of Iowa’s $12.5 billion animal agriculture industry.

And Mary Beth Kaufman, Human Sciences Extension and Outreach Specialist in Family Finance, is on the cutting edge of emerging issues such as flood recovery, mental health, and poverty reduction.  A nominator called Ms. Kaufman a “gifted teacher,” and says her “presentations at educator and youth conferences represent Extension and Outreach at its best — grounded in research and focused on the learner.”

Just four people. Doing their jobs. I’m pretty proud of them and encourage you to join me in congratulating and thanking them. But here’s what makes me proudest – I know that in addition to these four, their 1,000 ISU Extension and Outreach colleagues across the state all have stories like Angie’s and Darin’s and Mary Beth’s, and Dan’s. All making a difference for Iowans. Every day. Congratulations. Thank you. See you there.

— Cathann

Quality , , ,

Strength to Your Sword Arms

September 18th, 2014

Earlier in my career, I had the good fortune to work with a mentor who had a long and distinguished extension career. He frequently reminded me that our work is a social enterprise, meaning we seek to achieve our educational goals through social, cultural, community, economic, or environmental outcomes. An equally important component of social enterprise is the involvement of the marginalized, thus creating capacity and self-sufficiency for individuals, and impacting their communities.

I was reminded of this the other night, as our north central region leadership gathered in Fargo, ND, and heard a recounting of our history leading up to the passage of the Smith-Lever Act. I was struck by the energetic personalities and the passion of ideas that shaped our early history. I’m also impressed that they persisted and didn’t get mired in the “what” and “how” and forget to turn it into action. As part of our discussions, there was some reflection on the role Extension has had in supporting our democracy. I perked up at that point, and I hope you do as well, because as we’ve rolled along for 100 and some years, we may sometimes get comfortable and forget that our work isn’t just for those who already know us and love our programs — it’s about trying to be in the shoes of any of our citizens and trying to engage them with the resources of our university.

This is where leadership comes into play; not just any leadership, but transformational leadership – the kind of stuff that moves a collection of ideas to significance. This type of leadership is hard. It is partly fueled by the “what” and “how,” but there’s the ingredient that kicks leadership up, that goes beyond its single components: and that’s the “why.”

My mentor used to remind me of this concept and would point out that the why was truly our strength in Extension – our sword arm, if you will. The why is what unites all of us. It’s what we all found so easy to agree upon at our Leadership Summit and again at this year’s annual conference.  (Take another look at the annual conference report.) There is ample evidence demonstrating that all it takes is the joint effort of a group of passionate people to create momentum for the future. Strength to your sword arms. See you there.

— Cathann

Leadership , , ,

The Real Golden Age

July 10th, 2014

If you’ve been around Extension and Outreach for any amount of time, you’ve likely heard someone refer to the past as if it were the “Golden Age of Extension.”   I know ever since I was a 4-H Educator in Benton and Tama counties, I’ve had this impression that once upon a time extension was characterized by peace, harmony, stability, and prosperity. During that time, we assume working in extension was easy and wonderful, with plenty of resources, and the unflagging appreciation of the public. But when was that, exactly? Was it a hundred years ago as extension began? When early extension pioneers made their rounds by horse and buggy with little value placed on a university which few citizens understood? Given the struggles those educators had just communicating, not to mention encouraging adoption of research-based techniques – I wonder. Maybe it was in the 1930s — the era of the Dust Bowl and the Great Depression? Maybe not. How about the 1940s and 1950s — after all, isn’t that when Norman Rockwell painted that iconic painting of the County Agent? Oh, wait — with the recovery following World War II? Hmmmm.

I do believe there is a golden age of Extension — it is before us, right now. At no other time have we had the resources and technology at our disposal, the ease of communication and networking, or the recognition of the importance of access to the educational resources of our university.

Think about it: Our faculty and staff are about 1,000 strong, working with families and youth, farmers and agribusiness professionals, and businesses and communities all across the state. Each year nearly 1 million people directly benefit from our educational programs. We’re communicating with each other, our partners, and our clients face-to-face, as well as using computers, iPads, and smart phones. We can videoconference, teleconference, or still meet for coffee at the Ivy Bake Shoppe. Last year Iowans connected virtually with us through more than 1.5 million website visits and downloads of educational materials and courses. Can you imagine how our early educators would marvel at our technology and envy the resources we have in our program portfolio?

We must continue to build on this work, to widen the circle of our reach throughout the state, to live up to the legacy and the dreams of those extension educators who preceded us. Every dollar that Iowans invest in Extension and Outreach pays back dividends — when entrepreneurs start businesses, families make healthy choices, youth become leaders for the future, and communities become better places to live. We are lucky enough to be stewards of Iowa State University Extension and Outreach when a golden age is upon us. See you there.

— Cathann

change, Communication, technology , , ,

The Secret Sauce

June 26th, 2014

Kelsy Reynaga is a junior at Iowa State, recently selected to be a national Project YES! (Youth Extension Service) Intern, a program I helped start at the Department of Defense. While I’m proud of being there at its beginning, I’m even prouder that the talented educators I turned it over to have created an educational experience that greatly benefits the interns, the military families, and extension. Kelsy wrote me recently about starting this new internship and had a number of tough questions she wanted to ask, most without easy answers. Since Kelsy will likely expect some wisdom when we meet, I’ve spent a fair amount of time reflecting on her questions.

What drives me? As I begin my fourth year as vice president for Extension and Outreach at Iowa State University, I find our work of creating access to education to be incredibly meaningful. I feel an obligation to extension’s early educational pioneers to rise to their level and create educational opportunities and solutions for the future. I am regularly delighted by the dedication, creativity, and talent of the people I get to work with, and I want to leave things better than I found them.

Is this the path I envisioned for my future? Um. No. I’m not good enough at predicting the future, or understanding what opportunities might come up. Instead, I’ve learned to be ready and open and willing to leap.

So, is it possible to accomplish everything you want to do? Not alone. Not in a direct line. Not in the way you thought it would happen. Not as quickly as you might hope. Accomplishing things really depends on understanding the fundamental conditions that support accomplishment.  At the most basic level, there are only a few things one needs for accomplishment to thrive: Vision. Resources. An action plan. But the real secret sauce to getting things done is nurturing talented colleagues, making it easier for them to do their work, and recognizing and rewarding their efforts. In other words, our ability to strengthen Extension and Outreach lies in improving the conditions that shape our organizational culture.

As I thought about what to say to Kelsy, I realized I don’t really think so much about “accomplishing stuff” anymore — instead, I think about trying to create the conditions for good things to happen. See you there.

— Cathann

Mission, vision , , , ,

Coping with Water

June 19th, 2014

Most of us don’t like change – it takes us away from the familiar, makes us learn something new, makes us think.  I did a quick search, and there are countless books, blogs, websites and magazines with strategies and methods for coping with change, both personally and professionally, at home and in the workplace. We tend to think it’s a new thing — perhaps change came along with the Internet because surely before then, not much changed, right?

Extension was created on the concept of change. Those early educators and researchers weren’t teaching citizens about practices everyone already knew or were comfortable with, but new ideas, different techniques, and innovative practices. Change is kind of our thing. Our early Extension professionals even understood how uncomfortable we adults can get with change, leading to the creation of 4-H, because, well … youth are apparently a bit more willing to be early adopters.  I think telling Extension professionals that they need to “cope” with change is like telling a fish to cope with water.

We make change into something that must be dealt with and adjusted to. And maybe that’s our problem. We give change a life of its own. We say change is hard and responding to change takes time and effort. But really, change simply “is” and we can’t really keep it from happening.

We will change now and then, as we deliver our fundamental programs, address signature issues, take on emerging program opportunities, and transition programs that can be spun off to a partner, sustained locally, or are no longer needed. We will change as we shape our organizational culture and move forward on our action steps from annual conference. But ISU Extension and Outreach always will put the land-grant resources to work, applying university research and evidence-based practices across the state. There are things that make it easier to rise to the example of our early Extension professionals, such as understanding that big picture of our work, having anchors such as our values, which provide stability, keeping our expectations realistic, and relying on each other.  See you there.

— Cathann

change , ,

Report Card Time

June 5th, 2014

Cathann and friends at ISU graduationSelfie taken at ISU Spring Commencement – President of the Senior Class Ben Zelle, Associate VP for Student Affairs Martino Harmon, Provost Jonathan Wickert, Dean of the Graduate College David Holger, Senior VP for Student Affairs Tom Hill, VPEO Cathann Kress, and Dean of Students Pamela Anthony.

I always enjoy graduation season. As usual, Iowa State’s commencement was a fine occasion of pomp and circumstance, as well as tweets and selfies and unfettered happiness as our students became graduates and alumni of our land-grant university. Hilton Coliseum was filled with young people in their caps and gowns, triumphantly walking across the stage and out into the world. (There were a few not-so-young people there, too, as this selfie attests.) Similar scenes have been playing out in high school auditoriums and gymnasiums throughout the state in recent weeks, with so many of our young people moving on to the next stage of their lives. But even the younger students, who may have a long way to go before their graduations, are filled with anticipation at this time of year as they await their report cards.

Report card time, for many of us, was a time of wonder, as in, I wonder what grade I’ll get in math class. Did that last English paper make the difference? Was that chemistry final good enough to land a passing grade for the semester?

We’ve all had our performance reviews so we know how well we did individually this past year. But how did we do as a group? What does Extension and Outreach’s report card look like? Let’s take a look at some of the things we said we’d do.

  • Update and finalize the ISU Extension and Outreach Strategic Plan: Done
  • Streamline ISU Extension and Outreach Administration into functional units responsible for key actions: Done
  • Develop and support systems to improve internal communications, coordination, and collaboration: Underway
  • Complete our business plan: Underway
  • Invest in meaningful partnerships: Underway
  • Refine a system to collectively identify emerging and current needs: Done, and sharing
  • Develop and support a structure to sustain professional development: Launching

We set these goals at our leadership summit, and we’ve made substantial progress in the last two and a half years. Yes, there’s more we can do. That’s why we began examining our organizational culture during our 2014 annual conference, so we can better align our behaviors with our values and vision. The conference report, with action steps based on our facilitated discussions and our post-conference evaluations, will be released next week.

We are a learning organization, with shared values and a collective history of making a difference for Iowans. Together we try new ideas and approaches, we get our report card, and we learn from our experiences. See you there.

— Cathann

Land-grant mission, Partnerships , , ,