John Lawrence’s message from Feb. 26, 2018
Last week I sent you all a special message about and a link to our 2017-2022 Extension and Outreach Strategic Plan. Over the next few weeks, I’ll be sharing some thoughts related to each of the three goals in the plan. I hope you’ll take some time to read the plan, consider how your own role aligns with the goals and strategies, and share your thoughts with your colleagues. Having a strategic plan doesn’t mean much if it’s only a link on a website or a downloaded and forgotten PDF. Each of us needs to take action if we’re going to achieve our goals.
The first goal in our strategic plan is to engage all Iowans with access to research-based education and information. ISU Extension and Outreach has been working with and educating Iowans since our very beginning, more than 100 years ago. However, we didn’t focus on engagement until more recently. Did you know?
- The term “engagement” started gaining traction in the land-grant community in the 1990s, and in 1999, the Kellogg Commission on the Future of State and Land-Grant Universities issued its report, “Returning to Our Roots: The Engaged Institution.” (Martin Jischke, Iowa State’s president at the time, was a member of the commission.)
- The Kellogg Commission challenged our institutions to go beyond outreach and service and strive for engagement — and become more involved with our communities, broadly defined. We needed to ditch the idea that we were all-knowing experts and, instead, commit to listening, sharing and reciprocity. Engagement, the commission said, is a two-way street, with partners who respect each other for what each one brings to the table.
- An engaged institution responds to the needs of learners. We put our knowledge and expertise to work on the issues facing the communities we serve.
Our Extension and Outreach Strategic Plan sets five strategies for reaching our engagement goal: creating educational experiences, providing research-based information, forming partnerships, gathering feedback and collaborating across the university. (See the plan for the explanations.) When Iowans are engaged with us, they are fully involved in our vision and mission as we work together to solve today’s problems and prepare for a thriving future. That’s how we will build a strong Iowa — engaged and in partnership with all Iowans.
A couple more notes
- Our annual conference is March 26. Registration is open. Come to learn, take part in a service project and network with a purpose.
- Annual conference will conclude with our ISU Extension and Outreach Awards Ceremony in Benton Auditorium followed by a reception in the Scheman Building second floor lobby. ISU Extension and Outreach Awards and Epsilon Sigma Phi Awards will be presented, our 2017 University Provost Award recipients will be recognized and the 2018 Excellence in Extension grant recipients will be announced. This is a great opportunity to celebrate our people.
— John D. Lawrence
Iowa State University Interim Vice President for Extension and Outreach