Guiding tourism for success

John Lawrence’s message from May 20, 2019

With a trained tour guide, a community tourism attraction has a better chance for success. That’s why some of our Community and Economic Development staff used Excellence in Extension funding to develop a new curriculum. With their Herb Howell Creative and Innovative Program Grant, Diane Van Wyngarden, Himar Hernández, Jane Goeken, Abigail Gaffey, Steve Adams and Victor Oyervides created Professional Guide Training and Certification. The new program is the first of its kind in Iowa: It is designed for staff and volunteers who lead guided programs at community tourism attractions, such as museums, parks, conservation areas, historic sites, nature centers and agritourism venues. Did you know?

  • The one-day Guide Training workshop features interactive methods and techniques for creating and delivering dynamic guided programs, with a focus on guiding adult visitors.
  • Everyone who completes the workshop has the option to receive Professional Guide Certification from Iowa State University for an additional fee. Certification is completed at the individual’s workplace or tourism location.
  • In April, 85 people attended the first Guide Training workshop. The next statewide workshop is June 13 in Mason City and is open to the public. The fee is $10 per person and includes the course workbook, workshop activities, lunch and refreshments. This low fee is made possible through the team’s additional funding partnership with Iowa Economic Development Authority/Iowa Tourism Office and the Central Iowa Tourism Region.
  • This month Diane has conducted certification sessions with the Iowa Arboretum near Madrid, the Iowa Railroad History Museum in Boone, the Octagon Center for the Arts in Ames, the Ames Chamber of Commerce, the Mahanay Bell Tower and Thomas Jefferson Gardens of Greene County in Jefferson, the State Theatre in Washington, the Neal Smith Wildlife Refuge near Prairie City, and the Botanical Center and Hoyt Sherman Place in Des Moines.

Tourism guidance is one of the ways our CED unit strengthens communities and their local economies. All Iowans benefit when local people join together to make their communities better places to live and work. For more information or to pre-register (by June 5) for the June workshop, contact Diane Van Wyngarden at dvw@iastate.edu.

Tuition Assistance Program

ISU Extension and Outreach is a knowledge-based organization and our people are our greatest asset. The Vice President for Extension and Outreach Tuition Assistance Program is designed to help our people move forward with their extension careers. The program will reimburse tuition costs up to one-half of 4 credits per term, once each term (Fall, Spring and Summer) – up to one-half of 12 credits per year. County-paid and ISU-paid extension employees may apply for the program, whether taking credit courses from Iowa State, a community college, a private institution or other accredited public institution. Check the Professional Development website for eligibility and participation requirements, and other information.

Internal Communications: Update

During our leadership team retreat on May 31, we will focus on prioritizing the recommendations from the Internal Communications Task Force. I counted 25 recommendations in the executive summary. We need to set priorities so we can begin taking action.

— John D. Lawrence
Iowa State University Vice President for Extension and Outreach

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