Many ways to share our story

John Lawrence’s message from Feb. 25, 2019

One of the reoccurring themes I hear from staff and councils is that they want help to share our ISU Extension and Outreach story. Well, help is available in more ways than one. Did you know?

  • Next week I will be in Washington, D.C., with our Iowa delegates to the Council for Agricultural Research, Extension and Teaching (CARET). Donald Latham (Alexander), Robert Petrzelka (Mt. Pleasant), Kevin Ross (Minden) and Sally Stutsman (Riverside) represent ISU Extension and Outreach as well as the College of Agriculture and Life Sciences in this national grassroots organization. CARET advocates for greater national support and understanding of the land-grant university system’s food and agricultural research, extension, and teaching programs that enhance the quality of life for all people. While in our nation’s capital, our delegates will be sharing Iowa State’s story with Congress.
  • ISU Day at the Capitol is March 6. This year’s event will showcase the university’s impact in the areas of innovation and entrepreneurship. ISU Extension and Outreach participates in this annual opportunity to meet face-to-face with our state legislators and showcase the impact Iowa State has on students, communities, businesses and Iowans across the state.
  • Our ISU Extension and Outreach 2018 Annual Report is available online. The report is filled with examples of how we are listening, learning and working for a strong Iowa. Share the url with your partners or download and print the pdf when you need paper copies to put in their hands. Connect the statewide content points to the educational programs in your county.
  • Human Sciences Extension and Outreach has begun sharing program success via the Association of Public and Land-Grant Universities Human Sciences at Work national website. The first story featured is our Growing Together Iowa program.
  • Remember that the county stakeholder reports are a great resource. We often have the opportunity to work across county lines, so it makes sense to keep informed about what our extension neighbors are doing. The stakeholder reports are filled with stories we all can share.
  • Each month the four program leaders provide me with two or three points of pride that I carry with me to share with groups throughout the state. These points are available on my “Did You Know” blog in the Program Updates category. It’s another great way to know and share what is happening across our programs.

Excellence in Extension Grants

The Excellence in Extension committee has announced the recipients of the 2019 Excellence in Extension Grants. Descriptions of the grants are available from the Excellence in Extension website.

  • Betty Elliot Professional Improvement Grant, two group recipients: 1 – Paul Gibbins, Marci Vinsand, Madisen Gaskin, Megan Freel, Michelle Schott and Cassie Odland; 2 – Holly Merritt, Shelly Smith, Ron Lenth, Roxanne Fuller, Shari Sell-Bakker and Cheryl Bruene.
  • Herb Howell Creative and Innovative Program Grant, one group recipient: Diane Van Wyngarden, Himar Hernandez, Jane Goeken, Abigail Gaffey, Steve Adams and Victor Oyervides.
  • Innovative Program Grant, two group recipients: 1 – David Brown, Anthony Santiago, Malisa Rader, Eugenia Hartsook, Jathan Chicoine, Jeff Vaske and Brett McLain; 2 – Jeong Eun Lee, Suzanne Bartholomae and Sarah Francis.
  • Marvin A. Anderson Graduate Scholarship, three individual recipients: Sarah Zwiefel, Laura Liechty and Joshua Michel.
  • Individual Staff Development Grant: Angela Shipley.

More notes

  • Be sure to visit the Learning Fair during our ISU Extension and Outreach Annual Conference. The featured programs and resources relate to needs and issues that surfaced during the 2018 listening sessions.
  • When you see someone wearing a “Year One” sticker at Annual Conference, say hello and introduce yourself. Do your part to welcome these new staff members to our extension family.
  • Our Structured for Success committee is in data collection mode. The latest video and meeting notes are available on the committee website, along with the questionnaires the committee will be using in Iowa and in other states. You also can learn more about the committee’s work during Annual Conference.
  • I won’t be sending a message next week, since I’ll be with our CARET delegates in Washington, D.C. I will be back in your inbox on March 11.

— John D. Lawrence
Iowa State University Vice President for Extension and Outreach

Sharing with our stakeholders

John Lawrence’s message from Feb. 19, 2018

Who are our stakeholders? They are the people who have an interest or a share in what we do. Maybe they’ve made an investment in ISU Extension and Outreach, whether in time or money. They may have a personal or emotional concern related to our work. They may feel connected to Iowa State for any number of reasons. Whatever the case, they have a stake in our impact and outcomes. It makes good sense to keep them informed about our work.

For the public, telling our story is a way to shed the title of ISU Extension and Outreach being the “best kept secret.” Telling our story to taxpayers and the elected officials who allocate precious public resources shows them their return on investment. We’re lucky to have multiple opportunities to keep them up to date. Did you know?

  • Our extension districts produce annual stakeholder reports that describe program successes in food and the environment, health and well-being, economic development and K-12 youth outreach. They are available online for download and although they look nice, the reports themselves aren’t what is most important. What really matters are the conversations that these reports can spark. If we want decision makers to understand what we do, we have to show them and tell them. At the county level, stakeholder reports often are the right tool for the job.
  • On Feb. 26, several extension professionals will be in Des Moines for ISU Day at the Capitol. It’s an annual opportunity to meet face-to-face with our state legislators to showcase the impact Iowa State has on students, communities, businesses and Iowans across the state. ISU Extension and Outreach is a big part of this conversation. We’ll be sharing highlights from our 2017 annual report.
  • The Iowa Extension Council Association’s annual Legislative Day is Feb. 28. IECA members will be meeting with state legislators to share extension impacts. They also will be modeling public leadership to the 4-H’ers participating in IECA’s 4-H Public Leadership Experience. Senior 4-H’ers from each county will have the opportunity to meet with legislators, tour the capitol, and learn about the legislative process and the bearing it has on ISU Extension and Outreach.
  • In March, our Iowa delegates to the Council for Agricultural Research, Extension and Teaching (CARET) will head to Washington, D.C., to share Iowa State’s story with Congress. Kevin Ross (Underwood), Donald Latham (Alexander), Sally Stutsman (Riverside), and Robert Petrzelka (Mt. Pleasant) represent ISU Extension and Outreach as well as the College of Agriculture and Life Sciences in this national grassroots organization. CARET advocates for greater national support and understanding of the land-grant university system’s food and agricultural research, extension, and teaching programs that enhance the quality of life for all people.

While these are purposeful discussions with specific stakeholders, do not be bashful about telling our story – your story – every chance you get. We strive to serve all Iowans. A key to our success is making sure people know about ISU Extension and Outreach, and how we are working to build a strong Iowa.

One more thing: Iowa State is rolling out Okta, a new application. (It reminds me of the letters left at the end of a Scrabble game.) Okta is going to change the look and feel of the login page when you sign into MyExtension, Office 365, CyBox and other Iowa State and ISU Extension and Outreach resources. Okta also gives you the ability to add (at a later date) something called multi-factor authentication to your account. Multi-factor authentication adds protection to your account by requiring a second verification in addition to your password. This second verification can be an app on your phone, a code sent via text message, a voice call or a small physical device called a Yubikey.

The look and feel portion of Okta will be rolling out on March 1. Currently, multi-factor authentication is optional and can be turned on in the settings in Okta. For more information, plan to attend a webinar with Deb Coates, EIT manager, on Feb. 22 at 11 a.m. To log in, go to https://connect.extension.iastate.edu/eit.

— John D. Lawrence
Iowa State University Interim Vice President for Extension and Outreach

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