Another car trip, hence another round of talk radio. Yesterday, Rush was going on about the new, enhanced app for his program. It includes archived shows, podcasts, and quotable quotes with the ability to tweat, email, post on Facebook, or send forth in other ways. In listening to this outreach effort, I thought he is everywhere – and makes it easy for folks to pass it on. Maybe that is key with messaging about food safety – making it easy to forward to others. And presenting in a way that makes folks want to do so. If people see or hear something often enough, true or untrue, it seems to become a fact. With our food safety project at Iowa State University, we strive to present information that is not only credible (science or evidence-based) but also useful and relevant to our audiences. See if there is something you think is worth moving forward!
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