My friend sent this photo the other day and wondered if it was part of my brand. Protection of one’s brand, be it personal or professional, is important. Any number of food companies know the negative impact of foodborne illness on their brands. While some bounce back due to effective crisis management (such as Jack in the Box), others do not fare as well (anyone remember Chi-Chi’s?). Good management is critical but so are staff who fully get the importance of actions they take to control for risks of illness from food. The old saying of “one bad apple spoils the bunch” has some truth in it! Everyone in the operation has a role in protecting the brand.
Subscribe to SafeFood©
calibration chill clean cleaning convenience foods cook design egg recall employee employees farm farmer's market farm to fork FightBac foodborne illness food safety food service foodservice GAPs grilling HACCP handwashing homemade gifts illness kitchen leftovers local food systems management manager meal preparation outbreak personal hygiene picnic plan produce recall SafeFood app sanitizing school lunch separate thermometer time trust volunteers wash