Today’s blog post is written by our Undergraduate Research Assistant, Jessica Dyer. She will be working with the Iowa Retail Initiative during the Fall Semester 2016. Here’s a little bit about her. Her hometown is Springfield, Illinois. While at Iowa State, she is studying Apparel Merchandising with the goal of becoming a stylist. Jessica wants to style for either magazines, advertisements, or e-commerce. Jessica spends her free time being an active member in the on-campus magazine, TREND, and is involved with the University Honors Program. Outside of school, Jessica works as a Style Advisor at Justice and as a Video Teller at First National Bank. Joining the Iowa Retail Initiative was of interest to her because she likes the unique products that entrepreneurs often come up with and enjoys shopping locally.
Today’s post looks into claiming your business on Yelp.
So you haven’t claimed your business on Yelp, the only logical question is – why not? By claiming your business on Yelp, you can utilize the many benefits that this platform has to offer.
1. Control What Is Said
By claiming your business on Yelp, you can control the description of your company as well as manage comments by others. This feature allows you to make sure that only accurate and valid information is published.
2. Respond To Comments
People are able to make comments about your business on Yelp. This may be a multitude of things; from how wonderful your customer service was to ways you might be able to improve your business structure. Not only will you be able to read these comments after claiming your business, but you will also be able to respond directly to the comments, either publicly or privately.
3. Share News
If you have exciting news about an event or offering that your business has, you can never publicize that enough, right? By claiming your business on Yelp, you will have another platform for sharing the news of your company and attracting more customers.
4. Improving Visibility
Your business will have a boost in visibility on Yelp. When people search the Internet for the top things to do in an area or a certain type of establishment, the top results often pull from Yelp. By this improved visibility, you will undoubtedly generate more sales, which is the goal, right?
By claiming your business on Yelp, you can post photos. The beauty of photos is in the common saying, “A photo says 1,000 words”. Photos allow your company to come to life for the viewers and make it more real to them. With a better understanding of your business and its structure, customers are more likely to visit and end up frequenting your establishment.
Although you just read five of the main reasons you should claim your business on Yelp, there are many more. So the real question is, why are you still reading this and why aren’t you on Yelp?
To learn more about how to claim your business on Yelp, visit this page.