Increased consumer demand, drove sales of organic food and non-food products, shattering records and gaining new market share in 2016 ringing up $47 billion in U.S. sales, according to the Organic Trade Association’s (OTA’s) Annual Organic Industry Survey. Of the $47 billion in total organic sales, $43 billion were organic food sales, up 8.4 percent from the previous year, and non-food organic products accounted for $4 billion, up 8.8 percent. Nearly 5.3 percent of all the food sold in the United States in 2016 was organic.
Organic fruits and vegetables retained its longstanding spot as the largest of all the major organic categories with sales of $15.6 billion, up 8.4 percent over 2015. Fruits and vegetables accounted for almost 40 percent of all organic food sales. At nearly triple the 3.3 percent growth pace of total fruit and vegetable sales, organic fruits and vegetables now make up almost 15 percent of the produce Americans eat.
In second place was the organic dairy category. Organic dairy sales reached $6.4 billion in 2016, up 6.2 percent from the year before.
Sales of organic meat and poultry shot up by more than 17 percent in 2016 to $991 million, for the category’s biggest-ever yearly gain. Continued strong growth in that category is projected push sales across the $1 billion mark for the first time in 2017. Organic dips posted 41 percent growth in 2016, with $57 million in sales, while sales of organic spices grew 35 percent to $193 million.
Sales of non-food organic products increased by almost 9 percent to $3.9 billion, with organic fiber, supplements and personal care products accounting for the majority of those sales.