According to Simon Sinek, organizations and the people within them know what they do, and many know how they do it, but very few know why they do what they do. Why does Extension and Outreach exist? What’s our purpose? Why do we get out of bed in the morning?
Simon Sinek’s model for inspirational leadership starts with what he calls a golden circle, and “Why?” is in the middle of that circle. A leadership expert, Sinek says it’s all about purpose. According to Sinek, “People don’t buy what you do, they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” Sinek’s work is based in neurobiology and it explains a lot about how we approach our work and what inspires us to take action.
So what do we believe in ISU Extension and Outreach? What’s in our golden circle?
- WHY? We want a strong Iowa.
- HOW? We are everywhere for Iowans. We serve as a 99-county campus, connecting the needs of Iowans with Iowa State University research and resources.
- WHAT? We provide education and partnerships designed to solve today’s problems and prepare for the future.
When we start with why – a strong Iowa – our purpose is clear. See you there.
P.S. You can follow me on Twitter @cathannkress. See Simon Sinek’s TED talk.