What is ‘clean’ labeling?

Local Fresh Food

You may have heard or read of the movement in the food industry to create a clean food label. There is no legal definition to “clean” labeling, which increases confusion among consumers. Follow these tips when thinking about clean labeling.

Consider the source of the information. Be wary of advocacy groups using social media to push an agenda that may not be in the public’s best interest.

Food manufacturers quickly respond to changes in consumer preference. Before buying into the latest fad, think about whether it is market-driven or science-based.

Do not assume food label buzzwords such as “clean” or “all natural” are synonymous with nutritious or healthful.

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