Double Up on Food Bucks

Did you know more than 380,000 Iowans rely on food assistance programs? Iowa ranks 50th in the nation for fruit and vegetable consumption, according to the Iowa Healthiest State Initiative website. The Double Up Food Bucks (DUFB) Incentive Program matches the value of food assistance benefits and makes it easier for low-income Iowans to consume fruits and vegetables while supporting local farmers and economies. For more information, read the tips below.

  • If you are on food assistance, you get more money to spend on fresh fruit and vegetables! DUFB gives you $1 for every $1 you spend on any fresh fruits and vegetables with your SNAP EBT card. You can use the extra money to buy fresh fruit and vegetables at local grocery stores or farmers markets.
  • In Iowa, find a DUFB location,, near you.
  • Outside of Iowa, see if your state has this program and find participating grocery stores and farmers markets near you at Double Up Food Bucks,